“We need a CFO” can describe several different problems. The accounts may be late, contract margins unclear or the directors unable to judge whether the business can afford its next investment.
Those problems do not all require the same service. I would first identify what the management team is missing.
Separate the information problem from the decision
If month-end reporting is unreliable, a stronger finance process or controller capability may be the immediate priority. Directors need numbers they can trust before a more sophisticated discussion will be useful.
If the information is dependable but nobody connects it to funding, pricing, growth or board decisions, CFO input may add value. The need may also be a defined project, such as assessing a new contract, rather than an open-ended retainer.
These roles can overlap. The point is to agree who prepares the information, who checks it and who helps management interpret the implications.
Specify the decision the support must improve
“Better visibility” is too vague on its own. Ask which question should become easier to answer: can we recruit, which contracts consume cash, why are margins falling, or what happens if a major customer pays late?
Then agree the outputs, frequency, access to senior judgement and responsibilities. An outsourced CFO needs cooperation from the business and reliable underlying records; the title does not replace the whole finance team.
For audit clients, the suitability of additional services also requires an independence assessment; some services may be restricted or prohibited. Management must retain its responsibilities and decisions.
Before agreeing a fee: write down the decision you cannot currently make with confidence. Buy support that addresses that gap, and agree how its usefulness will be reviewed.
Further reading: Making management information more useful.
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